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HubSpot ads numbers don't match the ad network
Different definitions; don't expect a match.
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- Ads access
- Time
- 2 min · Intermediate
- Last verified
Short answer
HubSpot's KB: HubSpot attributes contacts differently from how networks define conversions; you shouldn't expect the numbers to match.
1. In HubSpot
The relevant screen in my demo portal.
Connect ad network (1) and the supported networks (2).
2. Worth knowing
Check you're on the right attribution report.
3. Related
Exporting ads data.
Sources