Quick tipGotchaMarketing Hub

What each campaign metric counts

Workflow interactions need associated assets.

Subscription
Marketing Hub Professional or Enterprise
Permissions
Campaign permissions
Time
2 min · Intermediate
Last verified

Short answer

HubSpot's KB: revenue from closed-won deals is spread evenly across interactions. Sessions count visits to URLs with utm_campaign among other rules. Workflow interactions only count when the form or email is also associated with the campaign.

1. In HubSpot

The relevant screen in my demo portal.

Marketing Studio Analyze tab for a demo campaign with Contacts Influenced of 0 highlighted
Analyze tab. The demo campaign is empty, so the number is 0.

2. Worth knowing

Associate every asset a workflow sends.

3. Related

Attribution reports and zero sessions.

Sources

New field notes by email

One email when a new article publishes.

Still stuck?

If this did not fix it, the problem is probably specific to your setup. Book a call and we will look at it together.

Book a call with Sam