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Click rate vs click-through rate in HubSpot email reports

Same clicks, different denominators.

Subscription
All marketing email tiers
Permissions
View marketing email
Time
2 min · Beginner
Last verified

Short answer

HubSpot's KB: click rate is recipients who clicked a link out of those who received the email; click-through rate is those who clicked out of those who opened it. An open counts when images load or a link is clicked, which is why privacy features and bots affect opens and CTR.

1. The Analyze tab

Marketing email Analyze in my demo portal.

Marketing email Analyze tab with filters, Export charts and Recipient engagement
Filters (1), export (2), and engagement (3).

2. Which to use

  • Comparing emails to different lists: click rate.
  • Testing content for people who opened: CTR.

3. Related

Bot opens.

Sources

New field notes by email

One email when a new article publishes.

Still stuck?

If this did not fix it, the problem is probably specific to your setup. Book a call and we will look at it together.

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