Quick tipHow toMarketing Hub

HubSpot's email deliverability basics

Engagement feeds sending reputation.

Subscription
All tiers; some features Professional+
Permissions
Marketing email access
Time
2 min · Beginner
Last verified

Short answer

HubSpot's KB: clicks, opens and spam complaints feed your reputation. Monitor the last 30 days of deliverability, turn on double opt-in for forms, and warm up sending by ramping volume gradually.

1. In HubSpot

The relevant screen in my demo portal.

Marketing Email Health tab with a score gauge showing not enough data and metrics for opens, click-throughs, hard bounces, unsubscribes and spam reports
The Health tab (1), score (2), and bounce and spam metrics (3).

2. Worth knowing

Time zone sending and A/B tests need Marketing Hub Professional or Enterprise.

3. Related

Spam checklist and double opt-in.

Sources

New field notes by email

One email when a new article publishes.

Still stuck?

If this did not fix it, the problem is probably specific to your setup. Book a call and we will look at it together.

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