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Why HubSpot and Google Analytics numbers don't match

They aren't expected to match. Compare trends.

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Short answer

HubSpot's KB: HubSpot and Google Analytics session numbers can be close but aren't expected to match exactly; focus on the trends. Both should block the same IP addresses. Google Analytics may need cross-domain setup, which HubSpot Support doesn't cover.

1. Google integrations

HubSpot's GA4 and GTM settings in my demo portal.

Pages settings Integrations tab with Google Analytics 4 and Google Tag Manager
Integrations (1) and Google Tag Manager (2).

2. Own traffic

See excluding your own traffic.

3. Related

Offline sources.

Sources

New field notes by email

One email when a new article publishes.

Still stuck?

If this did not fix it, the problem is probably specific to your setup. Book a call and we will look at it together.

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