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Legacy CTAs in HubSpot: what still works and when to use the new CTA tool

HubSpot has two CTA tools. Legacy CTAs still work but HubSpot no longer offers to migrate them.

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CTA access
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4 min · Beginner
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Short answer

Legacy CTAs are under Marketing > CTAs, then the CTAs (Legacy) dropdown. My demo portal shows a notice that HubSpot will no longer offer the choice to migrate legacy CTAs, and that existing ones stay supported. HubSpot's KB says legacy CTAs do not support personalization tokens, and with content staging they stay linked to the original page. The new CTA editor builds buttons, banners and pop-ups.

1. Where they are

Open CTAs and choose CTAs (Legacy) from the dropdown.

CTAs Legacy page with a notice that migration of legacy CTAs will no longer be offered
The legacy view (1) and the migration notice (2).

2. Limits

  • No personalization tokens. Adding one to a button CTA causes an error.
  • With content staging, legacy CTAs stay linked to the original page.
  • On external sites they need the HubSpot tracking code.

3. What to do

Leave working legacy CTAs alone, since they are supported. Build new ones in the new CTA editor, or use a button module with personalization where you need tokens. Export legacy CTA data with Export Data if you report on them.

Sources

New field notes by email

One email when a new article publishes.

Still stuck?

If this did not fix it, the problem is probably specific to your setup. Book a call and we will look at it together.

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