Quick tipHow toMarketing Hub

Compare marketing email results on the HubSpot Analyze tab

Single email stats are noisy. The Analyze tab looks across sends.

Subscription
Marketing Hub
Permissions
Marketing email access
Time
4 min · Beginner
Last verified

Short answer

Marketing, Email, Analyze tab reports across sends, with filters for campaign, team, email type and date range, and compares to the previous period of the same length. The Recipient engagement card shows sent, open rate, click rate and click-through rate. Compare emails puts selected emails side by side, and Export charts downloads the views.

1. The tab

My demo portal has sent nothing in the last 31 days, so the card reads zero.

Marketing Email Analyze tab with filters, date range, Export charts and Recipient engagement card
Filters and dates (1), Export charts (2), and recipient engagement (3).

2. Read it carefully

  • Comparisons use the previous period of equal length. Check the date chips.
  • Open rates are affected by privacy features. See the never-opened stat.
  • Filter by email type so automated emails do not mix with one-off sends.

3. Compare

Use Compare emails, or open an email and choose Actions > Compare, to see two sends side by side. For sending reputation, see the Health tab.

Sources

New field notes by email

One email when a new article publishes.

Still stuck?

If this did not fix it, the problem is probably specific to your setup. Book a call and we will look at it together.

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