Quick tipGotchaMarketing Hub

Default marketing status for new contacts

Chatflows default to non-marketing; forms to marketing.

Subscription
Marketing Hub Starter and above
Permissions
Marketing contact settings
Time
2 min · Intermediate
Last verified

Short answer

HubSpot's KB: HubSpot forms and non-HubSpot forms set contacts as marketing by default; chatflows set them as non-marketing. You can change the default per form or chatflow. Some tools have a fixed default that can't be changed.

1. In HubSpot

The relevant screen in my demo portal.

Marketing contacts settings with the explanation and the per-app toggles highlighted
The explanation (1) and the per-app toggles (2).

2. Worth knowing

Review form settings before a campaign to avoid surprise marketing contacts.

3. Related

Connected apps and non-marketing syncs.

Sources

New field notes by email

One email when a new article publishes.

Still stuck?

If this did not fix it, the problem is probably specific to your setup. Book a call and we will look at it together.

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