Quick tipHow toSales Hub

A/B test sequence emails

Only standard sequences support A/B tests.

Subscription
Sales or Service seat
Permissions
Edit sequences permission
Time
2 min · Intermediate
Last verified

Short answer

HubSpot's KB: A/B test sequence email steps to see which performs better. Dynamic sequences don't support A/B testing. You need a Sales or Service seat and Edit sequences permission.

1. In HubSpot

The relevant screen in my demo portal.

Sequences start screen with a Create a sequence button
Sequences in my demo portal, before any exist (1).

2. Worth knowing

Marketing email A/B tests are a separate feature.

3. Related

Sequence reports.

Sources

New field notes by email

One email when a new article publishes.

Still stuck?

If this did not fix it, the problem is probably specific to your setup. Book a call and we will look at it together.

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