Quick tipGotchaMarketing Hub

Why HubSpot shortens links in social posts

Can't be turned off.

Subscription
All tiers with social
Permissions
Social publishing access
Time
2 min · Beginner
Last verified

Short answer

HubSpot's KB: links in social posts become 23-character hubs.ly, hub.li or hub.lu tracking links. Shortening can't be turned off. On X, the link uses 23 characters of the limit.

1. In HubSpot

The relevant screen in my demo portal.

Social tool empty state with Connect accounts button and Manage, Inbox, Insights, Listen, Analyze tabs
Connect accounts (1) and the social tool's tabs (2).

2. Worth knowing

Shortened links can't be previewed in the social tool.

3. Related

Blog auto-post.

Sources

New field notes by email

One email when a new article publishes.

Still stuck?

If this did not fix it, the problem is probably specific to your setup. Book a call and we will look at it together.

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