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What HubSpot's social metrics mean

Derived metrics are HubSpot's own sums.

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2 min · Beginner
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Short answer

HubSpot's KB: derived engagement is reactions, comments, saves and shares added up; engagement rate divides engagement by impressions. Derived reactions include all reaction types.

1. In HubSpot

The relevant screen in my demo portal.

Social tool empty state with Connect accounts button and Manage, Inbox, Insights, Listen, Analyze tabs
Connect accounts (1) and the social tool's tabs (2).

2. Worth knowing

Use HubSpot's definitions when comparing with native analytics.

3. Related

Custom social reports.

Sources

New field notes by email

One email when a new article publishes.

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