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Target accounts in HubSpot: pick the companies sales and marketing both work

Target accounts give sales and marketing one shared list of companies, with properties and views built around it.

Subscription
Varies by subscription; LinkedIn company segment audiences need Marketing Hub Starter or above
Permissions
Target accounts access
Time
5 min · Intermediate
Last verified

Short answer

Sales, Target Accounts holds the companies both teams agree to pursue. Choose them from all CRM companies or a list, and HubSpot recommends more. The Ideal customer profile tier property ranks fit from Tier 1 to Tier 3. With LinkedIn Ads connected, a company segment audience can sync target accounts or a tier to LinkedIn.

1. Start

My demo portal has no target accounts yet.

Target Accounts start screen with Add target accounts button
Add target accounts (1) and what the page is for (2).

2. Choose and rank

  • Choose from all CRM companies or a list, filtered by target market. See Markets.
  • Set Ideal customer profile tier: Tier 1 is a great fit, Tier 3 acceptable but low priority.
  • Open an account to see its activities in the side panel.

3. Use them

Build saved views in the sales workspace, segments for marketing, and LinkedIn company audiences from target accounts or a tier. If you track hiring as a signal, see companies hiring for HubSpot.

Sources

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