Quick tipGotchaMarketing Hub

Why fewer people got your email: HubSpot's Don't send to unengaged contacts setting

The send count is lower than the list size. Graymail suppression is usually why.

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Marketing email tiers
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Marketing email access
Time
4 min · Beginner
Last verified

Short answer

Marketing emails have Don't send to unengaged contacts on by default. HubSpot's KB defines unengaged as recipients who have not opened your last 11 marketing emails, using the Sends since last engagement property. So the number sent can be lower than the segment. HubSpot keeps engagement history even if you delete and recreate a contact, and for automated emails a change to the setting after publishing does not apply.

1. Where it shows

In my demo portal, the email editor summarizes Send to and Don't send to at the top. The checkbox is in the send options before you schedule.

Marketing email editor with Send to and Don't send to fields and a Review and schedule button
Recipients (1) and Review and schedule (2).

2. Why leave it on

HubSpot says mailbox providers filter low-engagement mail to spam. Sending to people who never open lowers inbox placement for everyone else. See the deliverability checklist.

3. Related

Bounced contacts still marketing and hard vs soft bounces.

Sources

New field notes by email

One email when a new article publishes.

Still stuck?

If this did not fix it, the problem is probably specific to your setup. Book a call and we will look at it together.

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