Quick tipHow toMarketing Hub

A/B test legacy CTAs

A winner is picked automatically.

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Permissions
Super Admin or content permissions
Time
2 min · Intermediate
Last verified

Short answer

HubSpot's KB: run A/B tests with multiple variants of a legacy CTA. Once enough data is collected, a winning variant is selected automatically. Creating legacy CTAs needs Super Admin or Blog, Email, Landing pages or Website pages permissions.

1. In HubSpot

The relevant screen in my demo portal.

CTAs list with Create and Create with AI buttons, a Type filter and a draft pop-up
Create (1), the Type filter (2), and a draft pop-up (3).

2. Worth knowing

Newer CTAs work differently; check which type you're using.

3. Related

Legacy vs new CTAs.

Sources

New field notes by email

One email when a new article publishes.

Still stuck?

If this did not fix it, the problem is probably specific to your setup. Book a call and we will look at it together.

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