Quick tipHow toMarketing Hub

Show different CTA versions with smart content

Not supported in marketing emails.

Subscription
Check your subscription
Permissions
Super Admin or CTA edit
Time
2 min · Intermediate
Last verified

Short answer

HubSpot's KB: add smart rules to show different versions based on viewer category, such as country. Smart content in a CTA placed in a marketing email isn't supported.

1. In HubSpot

The relevant screen in my demo portal.

CTAs list with Create and Create with AI buttons, a Type filter and a draft pop-up
Create (1), the Type filter (2), and a draft pop-up (3).

2. Worth knowing

Keep the default version strong, since most viewers may see it.

3. Related

CTA A/B tests and smart content rules.

Sources

New field notes by email

One email when a new article publishes.

Still stuck?

If this did not fix it, the problem is probably specific to your setup. Book a call and we will look at it together.

Book a call with Sam