Tokens only work with the workflow that defines them.
Subscription
Marketing Hub Enterprise
Permissions
Super Admin or Marketing email permissions
Time
2 min · Advanced
Last verified
Short answer
HubSpot's KB: create custom tokens in the workflow editor from enrolled record data, associated record data and more. They only apply when the email is used with that workflow. Needs Marketing Hub Enterprise.
1. In HubSpot
The relevant screen in my demo portal.
Open the workflow from the Workflows tab.
2. Worth knowing
Using the same email elsewhere won't fill those tokens.
