Quick tipFix itMarketing Hub

More direct traffic than expected

Cross-domain linking changes are a common cause.

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Short answer

HubSpot's KB: changes in cross-domain linking can raise direct traffic, for example removing a domain from site tracking settings. The KB explains how HubSpot classifies direct and lists other causes.

1. In HubSpot

The relevant screen in my demo portal.

Traffic by source report in the marketing analytics suite with Break down by Source
The Sources report (1) and its Source breakdown (2).

2. Worth knowing

Compare dates of settings changes with when the jump started.

3. Related

Tracking URL sessions.

Sources

New field notes by email

One email when a new article publishes.

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