Quick tipGotchaMarketing Hub

Track Facebook and Instagram ads in HubSpot

Redirecting URLs strip tracking.

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Ads access
Time
2 min · Intermediate
Last verified

Short answer

HubSpot's KB: auto-tracking adds UTM parameters to supported ads, and your own UTM changes in Facebook aren't overwritten. The ad URL can't redirect, including http to https, or parameters are stripped. Campaigns with ODAX OUTCOME_LEADS objectives aren't tracked.

1. In HubSpot

The relevant screen in my demo portal.

Ads settings page with Connect ad network button and network icons including Reddit
Connect ad network (1) and Reddit (2).

2. Worth knowing

Check each ad's final URL before launch.

3. Related

Facebook lead ads and disconnecting.

Sources

New field notes by email

One email when a new article publishes.

Still stuck?

If this did not fix it, the problem is probably specific to your setup. Book a call and we will look at it together.

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