Quick tipGotchaSmart CRM

Restorable vs permanent contact deletion

Restorable for 90 days.

Subscription
All tiers
Permissions
Delete contacts
Time
2 min · Intermediate
Last verified

Short answer

HubSpot's KB: a restorable delete keeps the contact in the recycle bin for 90 days; restoring brings back activities and analytics. Engagement reports like Productivity still count calls, meetings and tasks of deleted contacts. A permanent delete can't be undone.

1. In HubSpot

The relevant screen in my demo portal.

Contacts index actions menu with Restore records and Restore CRM changes
Restore records (1) and Restore CRM changes (2).

2. Worth knowing

Use permanent deletion only when a privacy request requires it.

3. Related

Bulk deleting contacts and the audit log.

Sources

New field notes by email

One email when a new article publishes.

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