Quick tipGotchaSmart CRM

Where Sensitive Data works in HubSpot

Not in chatbots, tokens, playbooks or sandboxes.

Subscription
Enterprise
Permissions
Super Admin to configure
Time
2 min · Advanced
Last verified

Short answer

HubSpot's KB: Sensitive Data isn't supported in chatbots, personalization tokens, playbooks or sandboxes; Highly Sensitive Data is more limited. Use field-level permissions. Don't store sensitive files in the files tool.

1. In HubSpot

The relevant screen in my demo portal.

Data Privacy and Consent setup tab with the regional badges, the Data privacy settings toggle, and the legal reasons card highlighted
Regions (1), the Data privacy settings toggle (2), and the legal reasons text (3).

2. Worth knowing

Map where sensitive fields will be used before turning it on.

3. Related

AI connectors and sensitive data.

Sources

New field notes by email

One email when a new article publishes.

Still stuck?

If this did not fix it, the problem is probably specific to your setup. Book a call and we will look at it together.

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