Quick tipHidden trickMarketing Hub

Trigger workflows from SMS keywords

Contacts text a word, a workflow runs.

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Permissions
SMS edit permissions
Time
2 min · Intermediate
Last verified

Short answer

HubSpot's KB: give customers custom keywords that trigger actions, for example after asking interested contacts to reply with a word. Requires SMS edit permissions.

1. In HubSpot

The relevant screen in my demo portal.

SMS settings page noting US-based numbers only and restricted business categories
US numbers to US and Canada only (1) and restricted categories (2).

2. Worth knowing

Avoid words that clash with opt-out keywords.

3. Related

SMS consent.

Sources

New field notes by email

One email when a new article publishes.

Still stuck?

If this did not fix it, the problem is probably specific to your setup. Book a call and we will look at it together.

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