Quick tipHow toMarketing Hub

Ask why people unsubscribe with HubSpot's unsubscribe feedback survey

The survey only appears when someone unsubscribes from everything.

Subscription
All tiers
Permissions
Marketing settings access
Time
2 min · Beginner
Last verified

Short answer

In email subscription settings, Unsubscribe feedback survey asks contacts why they leave. HubSpot's KB says it appears only when contacts unsubscribe from all marketing emails, not from one subscription type. Reasons show in the email's post-send summary.

1. The setting

It is on in my demo portal, next to Don't send to unengaged contacts.

Email subscription settings with Unsubscribe feedback survey on and Don't send to unengaged contacts on
The survey (1) and unengaged contact suppression (2).

2. Use the answers

  • Too frequent: review frequency caps.
  • Not relevant: tighten segments.

3. Related

Unengaged contacts.

Sources

New field notes by email

One email when a new article publishes.

Still stuck?

If this did not fix it, the problem is probably specific to your setup. Book a call and we will look at it together.

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