Quick tipHow toMarketing Hub

Send form and lifecycle conversions to Google Ads

Conversion events let Google optimize on real leads, not clicks.

Subscription
Marketing Hub Starter (5 events) and Professional (50 events) and up
Permissions
Ads access
Time
4 min · Intermediate
Last verified

Short answer

HubSpot's KB: form submission conversion events sync contact data from HubSpot forms to Google Ads, and lifecycle stage events use Google's Enhanced Conversions. Only lifecycle changes after you create the event count. Marketing Hub Starter allows five events and Professional 50. Manager (MCC) accounts can't sync through Enhanced Conversions.

1. Connect first

Ads settings in my demo portal.

Ads onboarding page with Connect ad network and network icons
Connect ad network (1) and the supported networks (2).

2. Click IDs

See GCLID in HubSpot.

3. Related

Ad pixels.

Sources

New field notes by email

One email when a new article publishes.

Still stuck?

If this did not fix it, the problem is probably specific to your setup. Book a call and we will look at it together.

Book a call with Sam