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Track Google Ads with tracking URLs

Campaign name is required.

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2 min · Intermediate
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Short answer

HubSpot's KB: a tracking URL needs a campaign name, used in several reports. The Source you pick decides how visits are categorized in traffic analytics. UTM term is optional and tracks pay-per-click keywords.

1. In HubSpot

The relevant screen in my demo portal.

Campaigns settings UTM tab with the auto-generate unique identifiers toggle on
Auto-generate unique identifiers for campaign UTMs.

2. Worth knowing

Connecting Google Ads in the ads tool gives more data where the ad type is supported.

3. Related

UTM settings and ads data mismatches.

Sources

New field notes by email

One email when a new article publishes.

Still stuck?

If this did not fix it, the problem is probably specific to your setup. Book a call and we will look at it together.

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