Quick tipHow toService HubMarketing Hub

Collect consent for WhatsApp conversations

Explicit consent is required.

Subscription
Check your subscription
Permissions
Contact edit
Time
2 min · Intermediate
Last verified

Short answer

HubSpot's KB: after connecting WhatsApp, you must get explicit consent. Contacts opt in with keywords in a thread, or you opt them in manually with verifiable consent. Updating opt-in via workflows requires a connected WhatsApp channel.

1. In HubSpot

The relevant screen in my demo portal.

WhatsApp settings with Phone numbers, Usage and limits, and Tools tabs and a Connect a WhatsApp phone number button
The tabs (1) and Connect a WhatsApp phone number (2).

2. Worth knowing

Keep a record of where each manual opt-in came from.

3. Related

WhatsApp statuses and WhatsApp in help desk.

Sources

New field notes by email

One email when a new article publishes.

Still stuck?

If this did not fix it, the problem is probably specific to your setup. Book a call and we will look at it together.

Book a call with Sam