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Transactional emails in HubSpot: the add-on and when to use it

Receipts and account notices shouldn't depend on marketing subscriptions.

Subscription
Marketing Hub Professional or Enterprise plus the add-on
Permissions
Marketing email access
Time
3 min · Intermediate
Last verified

Short answer

HubSpot's KB: the Transactional Email Add-On sends transactional emails from a dedicated IP, which only carries transactional email; marketing email on a dedicated IP needs the separate dedicated IP add-on. Keep content to an agreed transaction or updates on one. Buy it through your Customer Success Manager or sales rep, and check content rules with your legal team.

1. Where emails live

The marketing email tool in my demo portal.

Marketing Email list with tabs and emails
Tabs (1) and emails (2).

2. Not a loophole

Promotions in a transactional email still need marketing consent.

3. Related

Subscription types.

Sources

New field notes by email

One email when a new article publishes.

Still stuck?

If this did not fix it, the problem is probably specific to your setup. Book a call and we will look at it together.

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